Hi, I'm Indhu

I'm a product designer who builds trust into systems — from a founding role that took a marketplace from three screens to funded, to an enterprise ML platform that earned 95% adoption inside a politically sensitive institution.

I think in the how and the why, and lately the why now — most recently, what accessibility and safety guardrails should look like as AI decides more of what people see and trust.

Selected Work

LAT Platform

ShippedJun 2023 – May 2024

Turning fragmented campus maintenance into a trusted financial decision system through ML-driven lifecycle intelligence.

95% pilot adoption

View case study

Role & Team

Lead Designer (60% design, 40% strategy) · team of 4 — PM, 2 external engineers, client stakeholders

Constraint

Legacy CMMS/ERP stack couldn't be disrupted, data integrity had hard boundaries, capital decisions were politically sensitive.

Impact

95% pilot adoption · 70%→95% data accuracy · 25% cost reduction projected

Tech & Approach

ML/AI design · API-first architecture · Human-in-the-loop approval gates

Keye

Shipped2021–2022

From three static screens to a YC-backed subscription marketplace — designing ClassPass for digital tools.

0→20K MAUs

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Role & Team

Founding Designer · team of 5 — 2 engineers, 1 PM, 2 designers I hired

Constraint

Engineering was 12 time zones away; a co-founder's exit erased backend capacity for planned integrations.

Impact

0→20K MAUs · $1.5M raised · YC W2024

Tech & Approach

Design systems · Chrome extension · Credit-based economics

Misinformation Center

Jan–Dec 2024

Media literacy tools for the AI age — equipping people to identify misinformation themselves through verification, education, and trust.

~1,800 testers at Misinfo Day

View case study

Role & Team

Sole Designer (Graduate Capstone) · solo post-Feb 2024, contributed to user research for TrueMedia.org

Constraint

No engineering resourcing beyond a prototype; testing showed users rejected any platform-integrated solution outright.

Impact

~1,800 testers at Misinfo Day · 2,000-respondent survey · Concept validation

Tech & Approach

Concept design · Gamification · Platform strategy